Artificial Intelligence

This is the most obvious one: AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses translate it into actionable customer research. For example, chatbots will help automate and optimize customer service.

Market Research companies adopting AI in 2019 will be able to save costs and accelerate growth, gaining an edge over their competitors.

Blockchain

In 2018, Blockchain became one of the hottest topics of the year. In 2019, new companies and organizations are expected to emerge and join the ranks of Opinion Economy, Veriglif, and Measure Protocol, and start defining how Blockchain and its variety of applications are utilized, particularly in the sample industry. This will include the emergence of best practices and compliance procedures.

Geo-Marketing Expansion

Businesses have been incorporating geo-marketing into their marketing strategy for a while now. But the need for more precise and accurate results has led to new technologies, such as geo-fencing, to get businesses one step closer to their customers.

Serving digital ads to mobile users within a predefined geographic area will be another way to capitalize on geo-marketing. For example, businesses can create and launch a geo-mapping ad a quarter-mile radius from a competitor’s store, so every time a customer walks into that targeted location, they will be served with ads that might lead to interest in stores and brands.

Personalized Emailing 

With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. Not only will emails become more personal, but more businesses are going to focus on making emails more accessible to mobile devices. According to research, nearly 84% of survey respondents said they use their smartphones as their preferred device for personal email.

Influencer Marketing

People generally trust consumer opinions over corporate statements, and so using “influencers” can be part of an effective marketing plan to attract customers. Influencers are anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who can help spread the word about a business or product through their social channels.

According to Smart Insights, 85% of marketers use influencer marketing, 90% of them say that it’s their most effective form of marketing, and 60% plan to increase their budgets for it.