About Us

SIMPA Marketing Research is a full-service agency founded in 1996 in the Sultanate of Oman, the first local firm of its kind in the country.

SIMPA Marketing Research

About Us

WHO We Are.
What we believe gives us a competitive edge in the industry over other marketing research companies in Oman is simple: we are primarily focused on catering to the needs of the Omani market.

Apart from this, we are equally concerned with understanding regional trends across the GCC.
what we do.
We specialise in helping our clients understand current, lost and potential customers by uncovering and tracking the factors that affect satisfaction, loyalty, retention, awareness, perception and various customer behaviour.

Those who choose to work with us are assured of industry-leading professional expertise; and coupled with our highly personalised service, we are geared to service projects of any size and scope.
THE RESULT
A thoroughly effective, region-specific solution that has a positive impact on your profitability.

Why SIMPA?

Experienced Staff
Proven experience working in Oman and the GCC.
Trust
Oman's Most Trusted Research Agency
Research Fundamentals
Strong comprehension of research fundamentals
Tools & Technology
The latest marketing tools & technology
Cultural Understanding
An excellent understanding of the region’s cultural nuances
Interviewers
200+ Interviewers present all over our core markets
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Commitment
An unyielding commitment to provide a high standard of research quality and ethics, as prescribed under ESOMAR guidelines of marketing research

Now you know.