Archives of News

Steady Ground: How GCC Small and Medium Businesses Can Stay Resilient, Relevant, and Ready. The region is navigating a period of genuine uncertainty. Shifting trade flows, fluctuating energy markets, supply chain disruptions and a broader recalibration of alliances are reshaping the commercial landscape across the Gulf. For large corporations, absorbing shocks is part of the […]

2026 in the GCC: Why Data-Led Leaders Will Outperform the Market As the GCC enters 2026, the region’s growth story is well understood. What is less discussed and far more decisive is how leaders interpret and act on market information in an environment that is becoming more complex, competitive, and fast-moving. In today’s GCC markets, […]

Conversational Commerce – How AI Chatbots Are Changing Consumer Behaviour and What Omani and GCC Marketers Can Do to Stay Ahead AI chatbots are transforming how consumers search and buy. Discover how Omani and GCC marketers can adapt to the rise of Conversational Commerce (C-Commerce). The Shift: From Search Engines to AI Conversations For years, […]

Connecting with the GCC Consumer: Strategies for Market Success in Oman Introduction As the GCC market evolves amidst shifting global dynamics, understanding and connecting with the national consumer has become more vital than ever for both international and regional brands. In Oman, a nation rich in heritage and increasingly open to global trends, successful brand […]

The Rise of AI Agents and How Small Businesses and Individual Entrepreneurs Can Benefit Artificial Intelligence (AI) is rapidly transforming industries, promising to enhance productivity and streamline operations. While large corporations invest heavily in AI consultants and advanced solutions, small and micro-business entrepreneurs often lack the budget to do the same. The question arises: Can […]