Expertise

We aim to focus upon delivering a range of professional marketing research services to our prospective clientele.

Our areas of expertise cover the following:

  • CONSUMER RESEARCH
  • ADVErTISING RESEARCH
  • INDUSTRIAL & B2B RESEARCH
  • MYSTERY SHOPPING
Discover what your customers and potential target market are thinking about your product or service by obtaining deeper insights into their attitudes, preference, and buyer behaviour. We can help you gain this valuable information which would be key to successfully marketing towards your chosen audience by recommending the most appropriate research tools.
  • Assessment of Brand Image Personality
  • Behavioural and Experimental Economics
  • Concept and Physical Product Testing 
  • Customer Satisfaction Index Development
  • New Product Development and Positioning
  • Usage and Attitude Surveys
Find out which advertising campaign will work best for your consumers and know which one will achieve the desired outcome as we can test all the options and suggest what would work best. Current campaigns can also be examined for effectiveness and recall in order to help with fine tuning your advertising and promotion strategies with all types of media.
  • Advertisement Effectiveness Studies
  • Copy Evaluation 
  • Promotion Campaign Tests
  • Recall Measurement 
  • Social Media Listening & Analysis
  • Strategy and Creative Development Recommendations
When it comes B2B commerce and industrial type projects, we can offer an extensive range of research solutions based on custom made studies no matter how complex your offer might be. We take on a consulting approach throughout the process by working closely with your team to achieve the set objectives.
  • Demand Potential Studies
  • Employee Satisfaction Studies
  • Full Feasibility Studies
  • Market Size Determination
  • New Industry Setup Reports
A popular research method which can be used in a variety of situations such as evaluating customer experience and measuring the quality of the interaction. It can also work as a post check for a sales training course measuring the effectiveness of such programmes. Many clients have used Mystery Shopping to reward their customer facing teams based on the scores achieved.
  • Branch Network Evaluation
  • Full Cycle Purchasing Experience Reports
  • Performance of the Online Customer Service Team
  • Sophisticated and Shopper Techniques e.g. Multi Visit scenarios