Industry Insights

Steady Ground: How GCC Small and Medium Businesses Can Stay Resilient, Relevant, and Ready. The region is navigating a period of genuine uncertainty. Shifting trade flows, fluctuating energy markets, supply chain disruptions and a broader recalibration of alliances are reshaping the commercial landscape across the Gulf. For large corporations, absorbing shocks is part of the […]

2026 in the GCC: Why Data-Led Leaders Will Outperform the Market As the GCC enters 2026, the region’s growth story is well understood. What is less discussed and far more decisive is how leaders interpret and act on market information in an environment that is becoming more complex, competitive, and fast-moving. In today’s GCC markets, […]

Conversational Commerce – How AI Chatbots Are Changing Consumer Behaviour and What Omani and GCC Marketers Can Do to Stay Ahead AI chatbots are transforming how consumers search and buy. Discover how Omani and GCC marketers can adapt to the rise of Conversational Commerce (C-Commerce). The Shift: From Search Engines to AI Conversations For years, […]

Connecting with the GCC Consumer: Strategies for Market Success in Oman Introduction As the GCC market evolves amidst shifting global dynamics, understanding and connecting with the national consumer has become more vital than ever for both international and regional brands. In Oman, a nation rich in heritage and increasingly open to global trends, successful brand […]

The Rise of AI Agents and How Small Businesses and Individual Entrepreneurs Can Benefit Artificial Intelligence (AI) is rapidly transforming industries, promising to enhance productivity and streamline operations. While large corporations invest heavily in AI consultants and advanced solutions, small and micro-business entrepreneurs often lack the budget to do the same. The question arises: Can […]

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right? “Has there ever been a word in marketing more over-used and less understood? Insight.” This pearl from The Mix, a global market research agency, sums up the frustration of research and insights professionals everywhere. “Insight” […]

Only few months ago before Chat GPT-3 (Generative Pre-Trained Transformers) was unleashed onto the world the talk of AI ( Artificial Intelligence)  seemed centred mainly around self-driving cars and the robotics industry. No one expected that a tools like ChatGPT and its latest iteration Chat GPT-4 to come along and disrupt workers everywhere almost overnight […]

SIMPA Marketing Research have come up with a simple and successful idea to help SMEs with their accounts receivables. It has developed a logo which can be either be used electronically or as a physical stamp that goes on all invoices and payment requests made by the SMEs. It simply says, ‘Thank you for Supporting […]

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition. Behavioural “nudges”, which alter the way choices are presented to people, have been shown to be effective in changing behaviour in some situations. However, they’re a long way from being the silver bullet many initially predicted. In fact, nudges have been severely criticised for many […]

Downshifting Lifestyles – what does this mean for brands? Retiring at thirty-five to pursue your dream of living on a farm: does this sound like a fantasy? This is a reality for a growing tribe of FIRE (Financial Independence, Retire Early) practitioners, a movement that essentially values time over money. The FIRE movement has its roots in […]