SIMPA Marketing Research is about to embark on an advertising campaign in the local media. The new theme of the adverts are entitled ‘Navigate the Unknown’ and the new tag line on each image is ‘Let us help you navigate the future’. The images vary on each ad for example one shows a person in a canoe in the middle of the sea and another shows a man walking in the desert alone.
SIMPA hopes the campaign will reinforce the agency’s image as a premiere marketing research agency helping clients in a dynamic market where many business and environmental factors are unknown. By bringing in sophisticated analytics and with SIMPA’s deep knowledge of the market it hopes that current and future market risks will be minimised for its clients.
Khalifa Al Mukheini, the Managing director of SIMPA, said in a recent interview about the new campaign:
“The theme of the new ads are more like an update to our earlier campaigns, in fact in 1996 when we started we had run a campaign based on the idea of the stars being used to navigate and SIMPA providing ‘guidance not guess work’ – that was successful launch campaigns for us and we now hope to build on that with the ‘Navigate the Unknown’ theme.
We are a more mature agency now and many of our clients have also grown with us over the years, we understand their needs and their ever-changing target markets more than ever and I think the clients appreciate that a lot. We also see potential new companies targeting this market who really need our services and we are happy to provide them with the guidance and advise since each market is unique”.
SIMPA being a market research agency had also interestingly tested their own new adverts with their stakeholders in the same way as they would for clients who have a similar need. Several new images and concepts were shown to focus groups and most received positive feedback. However, the ‘Navigate the Unknown’ theme was the most popular and memorable one out of all the adverts that were tested.
